today on the show, we welcome shelby ondrus, founder of the clean, luxury skincare brand shelby naturals. when her search for holistic skincare products that catered to sensitive skin, persistent breakouts, and premature aging failed to deliver, she created her own. shelby joins us today to talk about how she got her start, creating products that solve a deeply personal problem, sourcing sustainable ingredients, and building an authentic brand through youtube. thanks for joining us, and enjoy the show.