we're excited to introduce a visionary founder, scott friedmann. scott started his career launching an innovation lab that counted the top fortune 500 companies as their clients, grew to 250 people worldwide & was ultimately acquired. fast forward, and among many other projects, scott has now teamed up with two food scientists to launch a new concept - acid league. not your typical brand, acid league was launched as an experiment & exploration to reimagine the flavor profiles of vinegar, and how it's used within both food and beverage. they launched nation wide in whole foods and now have an insane assortment of living vinegars, wine proxies, and are dropping limited edition products on the reg. scott sits down with us on the show to talk about brainstorming, innovating in the food space, creating company culture, never settling & much more...