jenny, founder of freja bags, shares her journey from running a dropshipping store to launching her own bag brand. she discusses her focus on paid advertising, unconventional approach to product development, and how she's transitioning from viewing freja as just a "marketing company that sells bags" to building a long-term brand.
takeaways:
• jenny funded freja using profits from her successful dropshipping business
• she focused heavily on paid advertising from the start, unlike many other brands
• jenny kept freja a secret for the first 2-3 years, even from friends
• her approach was very data-driven, focusing on what customers want rather than personal preferences
• she's now transitioning to focus more on organic growth, pr, and building a long-term brand
• jenny advocates for entrepreneurs to get hands-on experience before delegating tasks
• she plans to expand internationally and launch new product lines in the coming years
chapters:
00:00 - jenny's background and start in e-commerce
08:01 - transitioning from dropshipping to launching freja
12:30 - focus on paid advertising and marketing strategy
23:17 - keeping freja a secret and building without ego
25:30 - shifting focus to product development and brand building
27:26 - future plans for international expansion and new product lines
31:23 - jenny's approach to work and productivity
36:02 - building a community and mentoring other entrepreneurs
47:37 - working with family and factory relationships in china