north of twenty years ago, emilie hoyt launched the first lather store in pasadena, ca. a holistic wellness brand for hair and skin, the idea for lather came from her own search for good health, and she began with a line of naturally fragranced olive oil soaps. now decades later, lather offers a complete collection of hair, face and body products, and mission stays the same: to eliminate synthetic fragrance (for a healthier life). as a brilliant mind, a brand builder, and a beauty biz whiz, emilie joins us on read receipt to look back on beauty over the past couple of decades, and share her story behind building lather from the ground up.