today on the show, we talk with darren litt, co-founder of hiya health, the essential super nutrients for kids. darren is also co-founder of marketerhire, the leading talent marketplace in the D2C ecosystem. as an entrepreneur in the tech industry, darren has made a living by quite simply -- finding answers to tough problems. but in his personal life, he encountered a new problem that needed solving. the idea for hiya came when darren and his co-founder made a realization during fatherhood. they noticed that the existing products the kids nutrition space were in need of a higher standard, and a break from the sugar-filled fixes flooding the market. and it was then, that hiya was created as a reimagined antidote to unhealthy vitamins. their first product is a junk-free boost that comes in an eco-friendly, sustainable bottle, and it's been making waves for those in the know. today, he joins us to chat about building a brand for better, the jump from tech to health and lessons learned along the way. as always, link in bio -- enjoy!