before wild one came around, buying pet supplies felt more like a wild goose chase. the ones who make dog beds weren't the same ones who made the leashes. the ones who made dog toys weren't the same ones that made dog treats. with wild one -- those days are over. bill and minali are two of the minds behind wild one. they're brand builders, creative thinkers with a knack for keeping things simple. in 2018, they launched the brand to make lives easier for people with pets, and people can't get enough of it. these days, you can catch them running a booming business, making dogs' days and producing high-quality products for everyone. they sit down with us on the show to talk about the idea for the brand, the future for pet owners, and brand building 101. we're stoked to welcome them on the show, and we hope you enjoy.